NRF 2022 Solution Spotlight: T-Mobile - RETHINK Retail
NRF 2022 Solution Spotlight

NRF 2022 Solution Spotlight: T-Mobile

RETHINK Retail’s Solution Spotlight shines a light on industry vendors and what makes them distinct.

This vendor spotlight is on T-Mobile. T-Mobile is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all.

T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and indisputable drive for disruption that creates competition and innovation in wireless and beyond.

To learn more about T-Mobile, visit:




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The biggest challenge I’m seeing in retailers space right now is being able to quickly adapt and investing in technology that is enabled them to meet the multiple levels of different consumers bases that’s out there today.

Grocery stores have historically just focused on consumers coming into a brick and mortar store and purchasing items. Now when they were deemed essential during the pandemic, they had to be able to figure out how to run the door from consumers walking in, also be able to figure out how to serve consumers curbside who didn’t have the confidence to be able to interact with other consumers in the marketplace and the employees at the same time too.

And so how do you invest in those different technologies? And so when you think about it, that takes a network that has reliable connectivity and have the bandwidth that will be able to deliver on that.

One of the biggest opportunities that I see see in retail today is delivering a frictionless type experience. And what I mean by frictionless, it’s a self-checkout, a scan and type go option. Just really trying to provide an experience that where a consumer actually does not have to interact with, if that’s their preference, interact with an associate or employee in the store to be able to fulfill their shopping experience or their needs.

Retailers haven’t historically focused on technology, but the pandemic has really shifted things for them. And they realize that they have to look at their infrastructure to be successful and build out a plan, a three to five-year plan to get them to where they need to be. Retailers historically have been slow to this process and they have to actually uncover many things that are incorrect in their infrastructure.

Working with T-Mobile, we do have some great ways to, one, consult and do a whiteboard session with the retailer, understanding what they’re trying to achieve in three months, six months or 18 months. And then after the whiteboard session, what we do and possibly other carriers, is we go back and analyze that with our team, with our solution engineer, with our IOT specialists and our other peers that do consulting for us. Then we will come back to the retailer with some great solutions.

I think in retail, it starts with having a strong, reliable connection. So if they’re thinking about IOT in the future and solutions to possibly help with their employee shortage and improve customer experience, if they don’t have connections inside the four walls, it’s going to be a challenge.

So once they have reliable connectivity and perhaps with 5G, which has low latency and high density, so they can deploy thousands IOT devices in their new network.


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