Marketing & Ad Campaigns

Marketing Has Changed Its Message Due to COVID-19

In any marketing commercial worth its weight, the goal is […]

Marketing Under Fire: Savage X Fenty Losing VIP Customers

When the Rihanna Navy found out that the pop star […]

Fighting for Clout: How Social Media Influencers Took Over Advertising

Clout is the currency of 2020—and no one has more clout than the social media-famous influencer

When Controversy Sells or Sells Out

How to Win and Lose at Leveraging Controversy

Failure to Launch: Top 5 Mistakes that Cause Loyalty Programs to Fail

Customer loyalty is about understanding what consumers care about and giving them what they need

In the Age of Inclusivity, Age Still Matters

Is Your Marketing Plan Missing This Key Demographic?

Marketing in the Now

How to Grow Your Retail Business’s Online and Offline Presence Simultaneously

Retail Lift Off: Apparel Enters New Space Race

Under Armour and Virgin Galactic Launch Otherworldly Fashion Line

‘Savage’ Streaming and Smart Business

How Fenty Beauty and YouTube Changed the Fashion Industry

Against the Odds

Offbeat Marketing Ideas That Made a Lasting Impact

Solution Spotlight FAQs

Is there a fee to be a part of Solution Spotlight?

There is no fee on your end—RETHINK Retail's purpose is to educate industry leaders on solutions that will improve their retail businesses.

What do I need to submit for my Solution Spotlight?

Send your horizontal footage (video interview + b-roll), logo and the name/title of any person speaking in the video.

The footage must be captured horizontally. You may film this wherever is most convenient for your team, such as your office setting or at an exhibiting event. Please limit background noise/movement to prioritize visual and audio quality.

What topics should I cover in the video interview?

1. Introduction (your name, title, and company name)

2. Company Overview(what service/product do you provide and who are your clients?)

3. What are your goals and what is your overall mission?

4. Retail Insights: How is the retail landscape evolving and why is it so important to innovate?

5. Why should retailers use your service/products? (provide data or briefly touch upon aninteresting case study, if possible)

6. Is there anything else you'd like to share with our audience?

How/who do I send my Solution Spotlight submission to?

Send your Solution Spotlight submission assets to our Managing Editor, Gabriella Bock at gabriella@rethinkretail.org

What will my Solution Spotlight look like?

The final video will be 2-3 minutes and will include the brief video interview footage with someone from your solution company along with b-roll (video and/or images) that you provide us. Please let us know if you would like to review the final Solution Spotlight video before it is published.

What is the timeline for Solution Spotlight submissions?

We publish a new Solution Spotlight on the RETHINK Retail website and social media channels every week. Once you submit your footage (video interview + b-roll), we will let you know what week your Solution Spotlight will be published.

What type of exposure does Solution Spotlight get?

All Solution Spotlights are published on RETHINK Retail website, Facebook, Twitter, LinkedIn,Instagram and YouTube.

Is there another way I can contribute to RETHINK Retail aside from being featured on Solution Spotlight?

Yes! Please schedule a call with our Managing Editor, Gabriella Bock at https://calendly.com/gabriellabock to discuss other types of content your solution company can contribute to RETHINK Retail such as contributed byline, Q&A, expert/industry insights, etc.

My question wasn’t answered here, can I talk to someone directly about Solution Spotlight?

Please schedule a call with our Managing Editor, Gabriella Bock at https://calendly.com/gabriellabock to go over any additional questions