Marketing & Ad Campaigns
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When Brands Have Fans: Aerie and the Power of Gen Z Social
As apparel retailers begin the long-awaited reopening of its physical […]
Marketing Has Changed Its Message Due to COVID-19
In any marketing commercial worth its weight, the goal is […]
Marketing Under Fire: Savage X Fenty Losing VIP Customers
When the Rihanna Navy found out that the pop star […]
Fighting for Clout: How Social Media Influencers Took Over Advertising
Clout is the currency of 2020—and no one has more clout than the social media-famous influencer
Failure to Launch: Top 5 Mistakes that Cause Loyalty Programs to Fail
Customer loyalty is about understanding what consumers care about and giving them what they need
Solution Spotlight FAQs
There is no fee on your end—RETHINK Retail's purpose is to educate industry leaders on solutions that will improve their retail businesses.
Send your horizontal footage (video interview + b-roll), logo and the name/title of any person speaking in the video.
The footage must be captured horizontally. You may film this wherever is most convenient for your team, such as your office setting or at an exhibiting event. Please limit background noise/movement to prioritize visual and audio quality.
1. Introduction (your name, title, and company name)
2. Company Overview(what service/product do you provide and who are your clients?)
3. What are your goals and what is your overall mission?
4. Retail Insights: How is the retail landscape evolving and why is it so important to innovate?
5. Why should retailers use your service/products? (provide data or briefly touch upon aninteresting case study, if possible)
6. Is there anything else you'd like to share with our audience?
Send your Solution Spotlight submission assets to our Managing Editor, Gabriella Bock at email@example.com
The final video will be 2-3 minutes and will include the brief video interview footage with someone from your solution company along with b-roll (video and/or images) that you provide us. Please let us know if you would like to review the final Solution Spotlight video before it is published.
We publish a new Solution Spotlight on the RETHINK Retail website and social media channels every week. Once you submit your footage (video interview + b-roll), we will let you know what week your Solution Spotlight will be published.
All Solution Spotlights are published on RETHINK Retail website, Facebook, Twitter, LinkedIn,Instagram and YouTube.
Yes! Please schedule a call with our Managing Editor, Gabriella Bock at https://calendly.com/gabriellabock to discuss other types of content your solution company can contribute to RETHINK Retail such as contributed byline, Q&A, expert/industry insights, etc.