How do we define retail influencers and categories?
We recognize influencers for their activity within the online retail community. Influencers frequently comment on retail trends or news stories, share industry insights and join thought leadership discussions. These influencers take on many roles. We selected executives from academia, media, consultancies and analyst firms.
Often times, influencers wear multiple hats spanning professions. We identified 5 categories most common in this cohort:
Academia: university educators leading retail-related courses or programs
Analysts: industry research firms tracking the latest trends
Associations: retail trade associations
Experts: retail authors, consultants, advisors, futurists, speakers
Media: editors, journalists, podcast hosts, bloggers, content creators
How did we identify the Top Retail Influencers of 2022?
Our team used a variety of sources to select our TRI, including: third-party listings, primary research within our own network of influencers, recent award winners and tools such as Buzzsumo.
We considered factors such as social presence, articles, speaking engagements, awards and authority to verify each awardee included in our non-ordered listing of the TRI.
How can you be considered for future lists?
Yes. If you’re actively sharing insights, publishing your writing, speaking at industry events, and engaging with the media, we would love to consider you for 2023.
If you’d like to be considered or nominate someone, let us know in the form below: